Abstract

As time goes on, information and communication technologies have been utilized for the marketing and sale of products through a virtual world that is often called E-commerce. The sales and marketing of products through the virtual world have many advantages, namely the wide coverage, do not know the space and time, can be done anytime and anywhere. E-commerce is therefore worth trying to help develop SMES in Indonesia. Sme. Kemang Satange is a UKM engaged in the weaving cloth typical of Sumbawa (Kre Alang) in sales have not used the website as a media promotion and marketing online. The opportunity in sales business activities of Kre Alang which increased some time was seen by many parties as a promising prospect. Sale of Kre Alang generally in some areas in Indonesia is still done in a simple and classic way. To be able to reach more customers and expand the marketing area as well as promotion Kre Alang, it is needed media that can support promotional activities, and management of sales transactions Kre Alang. Based on the analysis and design of the system that has been done before, the authors can take the conclusion that the Electronic Commerce application "Kre Alang" in SMES. Kemang Satange-based Webhas been completed using the PHP programming language with databaseMySql and Css Bootstrap as a prototype that can be used as input by SME Kemang Satange Desa Poto in facilitating promotion and marketing Handicraft of the people of Kre Alang.

Highlights

  • Teknologi informasi dan komunikasi telah dimanfaatkan untuk pemasaran dan penjualan produk-produk melalui dunia maya yang sering disebut E-commerce.

  • Berdasarkan hasil analisis dan perancangan sistem yang telah dilakukan sebelumnya, maka penulis dapat mengambil kesimpulan bahwa Aplikasi Electronic Commerce “Kre Alang” Pada UKM.

  • Kemang Satange adalah UKM yang bergerak dibidang kain tenun khas sumbawa (Kre Alang) dalam penjualannya belum memanfaatkan website sebagai media promosi dan pemasaran secara online.

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Summary

Introduction

Teknologi informasi dan komunikasi telah dimanfaatkan untuk pemasaran dan penjualan produk-produk melalui dunia maya yang sering disebut E-commerce. Berdasarkan hasil analisis dan perancangan sistem yang telah dilakukan sebelumnya, maka penulis dapat mengambil kesimpulan bahwa Aplikasi Electronic Commerce “Kre Alang” Pada UKM. Kemang Satange adalah UKM yang bergerak dibidang kain tenun khas sumbawa (Kre Alang) dalam penjualannya belum memanfaatkan website sebagai media promosi dan pemasaran secara online. Kebutuhan perangkat lunak yang digunakan pada sistem komputer untuk menjalankan Aplikasi ElectronicCommerce “Kre Alang“ Pada Ukm Kemang Satange Sumbawa ini adalah sebagai berikut: 1.

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Conclusion

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