Abstract
With social network analysis to deeply resolve the social network of users and the network of the thematic network, this thesis is aimed to explore the natures of the node and the Internet as well, find out the potential community, and deepen the analysis of the community, in order to obtain information of structural holes in community. Besides, the feasibility and utility of methods exerted in the thesis were illustrated by experiments. The study of the thesis supplies the help to the online shopping platform with figures theoretically and technologically. On the other hand, through investigating people’s interest in goods, the thesis is also based on to study the user’s investment and the optimization of the online shopping platform.
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