Consumer Psychology: A Factor Analysis of Adolescents Impulsive Spending on Live Online Shopping Platform

Abstract

In the environment of the Internet, with the rapid development of e-commerce, more and more young people tend to consume in the studio and online shopping platforms. However, considering that young people are at a critical stage of physical and mental growth, their consumption behavior in the broadcast room and online shopping platform is often more susceptible to impulsive psychology. Therefore, the goal of this study is to deeply study the factors that affect young peoples impulsive consumption in the broadcast room and online shopping platform and put forward corresponding countermeasures. In this internet-filled era, young people are eager to consume in broadcast rooms and online shopping platforms, which are often driven by impulse psychology. In order to deal with this problem, we need to conduct in-depth research on young peoples consumption behavior in the broadcast room and online shopping platform, analyze the influencing factors, and formulate feasible coping strategies.