Olfactory Communication: Olfaction Process and Communication Relation

Sanem Bengü Uygunkan

doi:10.30935/ojcmt/2625

Abstract

Smell is a characteristic of every living or non-living being has in nature. Sensitivity to sense of smell and the areas of influence can vary depending on the species of living beings and the physical structures of brain and nose. This variation causes various differences in the same species. Besides the intersexual differences among humanbeings, sense of smell and emitting smell according to the periods of women bring along the changes in emotions and attitudes. Sense of smell is a sense that every living being has voluntarily or involuntarily and it is related to interpersonal communication which is even called inter communication system and the communication a person has with himself. In addition to this, smell is used as a marketing tool and marketing strategy in the marketing sector in which the importance of smell is realized. There are searches and usages that shape the communication process and make it as attractive as the audiovisual aid at least. By explaining the process of sense of smell of living beings and humanbeings, this study aims at revealing the relation between this process and the communication process.

Highlights

Smell is a characteristic of every living or non-living being has in nature
This study indicates that communication is with language and visuality and smell plays an important role in communication (Sezgin, Oğuz,2012)
Smell is an invisible element of non-verbal communication, it is very powerful

Summary

Introduction

Sensitivity to sense of smell and the areas of influence can vary depending on the species of living beings and the physical structures of brain and nose. This variation causes various differences in the same species. All the substances making up the nature give off smell by way of molecules Animals use their olfaction in order to find others, communicate with each other and hunt. The first characteristic that differs people from other living beings in terms of sense of smell is that people do not have high olfaction threshold and so they cannot categorize it deliberately in a way to distinguish it from another person even if they get the smell (n.d. 2017). Even though people cannot sense smell as much as animals, their personal smell receptors are as sensitive as animals’ (Goldstein, 2007, s. 329)

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