Abstract

The development and success of television broadcasting in Turkey is a remarkable phenomenon. Television broadcasting, which started in Turkey nearly thirty years after it became widespread in the world, has shown a great development in the process until today. After a long period of single-channel broadcasting, more channels emerged, and private television channels were introduced to the audience as the capital entered. With this, there have been major changes in the broadcasting logic and it continues to be effective today. In this study, in order to understand the current situation of Turkish televisions and possible changes that may occur in the understanding of broadcasting in the future, the data obtained from the broadcast streams of the dates when a significant break in the history of Turkish television was experienced, were analyzed by categorical content analysis. In order to understand the impact of the emergence and development of private television broadcasting on the television industry, the data set of the study is the broadcast flow information of the year 1990, when the Magic Box Star 1 channel was established. For this purpose, the program of 3-9 June 1990 in the 23rd issue of 7 Gong on TV, which is a television viewing guide, was taken as a sample. The reason for choosing the aforementioned week and number for this study is that it was presented to the reader among satellite channels on 6 June 1990 for the first time in the broadcast stream of Star 1 channel. Data from weekly television broadcasts from 7 Gong on TV were evaluated using Williams' comparative program review method. With this method, Williams categorized television program types under various titles and analyzed them according to channel and program durations. In this study, broadcast streams of 6 different channels, which adopt the understanding of public broadcasting and commercial broadcasting, are handled comparatively within the framework of Williams' method. In this context, it is aimed to contribute to the literature on the history of television studies in Turkey, with this study, which conveys the changes in the broadcasting understanding with the start of broadcasting in Turkey through a programming. As a result, it can be said that the international cultural flow took place in one direction, as imported content dominated the broadcast stream during the transition period. However, despite the transformation of publishing technologies, it has been observed that the understanding of content has not changed.

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