Abstract
Since the information environment influences people’s behavior, it is essential to develop tools that will measure the degree of its influence. The most productive tool would be the method of psychosemantics, which allows to present the area of meanings, adequate to the reflected experience in human consciousness. The analysis of meanings allows us to obtain a toolkit for measuring the effectiveness of an educational event. Semantic analysis of the generalized characteristics by the participants of the online event allowed us to identify a list of semantic universals that can be used to assess the psychological and pedagogical impact.
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