Abstract
The general purpose of the work was to assess the development of the organic food market in Poland and to indicate the reasons for the limited development of this market from the marketing point of view. To carry out the research, a survey has been conducted on a sample of consumers to check the attitude of Polish consumers to organic food and to the marketing elements associated with this food. Consumers’ knowledge about this food in Poland and shopping habits have also been examined. The reasons for the limited development of this market in Poland have also been diagnosed. The survey conducted on a sample of consumers shows that almost all the people (94%) have heard about organic food but the reason for the lack of interest in organic food by the consumer is ignorance about its labeling (20%) and high prices (48%). The research has been made on 1159 customers from Silesian Voivodeship. In selection, the snowball method has been used as a selection method, then the statistical analyze has been made with using Excel.
Highlights
As a part of sustainable development in the agriculture sector, there is integrated farming which is a method between conventional and organic farming methods
The general objective of this work is to assess the development of the organic food market in Poland in terms of the selected marketing elements
In the opinion of consumers, organic food is hardly available in the Polish stores
Summary
As a part of sustainable development in the agriculture sector, there is integrated farming which is a method between conventional and organic farming methods. It reinforces the positive influences of agricultural production and reduces negative impacts. It should be noted that organic food as a “product” in the context of the marketing mix will not be fully considered in this work. Such food is not often packaged in neatly designed packaging, but sold in bulk. In the case of such products as meat, bread, fruit, or vegetables, the packaging has only preservative functions to protect
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