Abstract
To illuminate the key components of multi-sector reform to address the obesogenic environment in New York City during the administration of Mayor Michael Bloomberg from 2002 to 2013, we conducted a case study consisting of interviews with and a critical analysis of the experiences of leading decision makers and implementers. Key informant interviews (N = 41) conducted in 2014 were recorded, transcribed, coded, and thematically analyzed. Participants included officials from the Health Department and other New York City Government agencies, academics, civil society members, and private sector executives. Participants described Mayor Bloomberg as a data-driven politician who wanted to improve the lives of New Yorkers. He appointed talented Commissioners and encouraged them and their staff to be bold, innovative, and collaborative. Multiple programs spanning multiple sectors, with varied approaches and targets, were supported. This study found that much of the work relied on loose coalitions across City Government, with single agencies responsible for their own agendas, some with health co-benefits. Many policies were implemented through non-legislative mechanisms such as executive orders and the Health Code. Despite support from academic and some civil society groups, strong lobbying from industry and an unfavorable media led to some reforms being modified, legally challenged or blocked completely, particularly food environment modifiers. In contrast, reforms of the physical environment were described as highly consultative across and outside government and resulted in slower but more sustained reform. The Bloomberg administration was a "window of opportunity" with the imprimatur of the executive to progress a long-term, multi-faceted obesity prevention strategy, which has successfully reversed childhood trends. Through the involvement of external researchers and the extensive use of empirical data from a wide range of participants, this study offers a unique insight into the ways in which this was achieved. While some of the aspects of the reforms in New York City are unique to that setting at that time, there are important lessons that are transferable to other urban settings. These include: strong and consistent leadership; a commitment to innovative approaches and cross-sectoral collaboration; and a context to support and encourage this approach.
Highlights
Obesity is a complex public health problem requiring multi-pronged strategies to reverse long-term trends in rising global prevalence [1, 2]
Trans-unsaturated fatty acids were banned [4], calorie labeling was mandated at the point of sale [4], nutrition standards were mandated in City-run institutions [5], and a regulation limitation on the size of sugar-sweetened beverages (SSB; otherwise known as the “soda cap” or “portion cap”) was proposed but eventually defeated in the courts [7]
This paper reports on a case study based on interviews of those who were involved in the obesity prevention reforms of the Bloomberg Administration, and have a particular view of the events described here
Summary
Obesity is a complex public health problem requiring multi-pronged strategies to reverse long-term trends in rising global prevalence [1, 2]. Governments have a role in developing and implementing policies and programs to address obesity, and this requires different agencies within government to act together [3]. During the Mayoral administration of Michael Bloomberg (2002–2013), New York City led the way globally in innovative, cross-sectoral policy interventions in obesity prevention. The proposed reforms included those which provided incentives to industry or individuals, taxation and regulation, with a particular emphasis on the latter. Infrastructure provision and renewal acted to create incentives for active lifestyles, including the rollout of integrated streets, cycle paths, a bike share program, and park facilities [11, 12]. The use of the Active Design Guidelines, incorporating healthy concepts into design elements of both the internal and external built environment, has been mandated for use in major projects throughout the City [13]
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