O sentido de companhia nos vídeos de reação

Abstract

Adressing the YouTube reaction videos topic, this article deepens the discussions about the company matter in this kind of production. We sought to trace the relations between the resultos of an etnographic research developed during the covid-19 pandemic and the audiovisual consumption habits noticed in the social isolation context. It was demonstrated that the sense of company is recognized by rap and funk music video reaction video creators. Our findings show that the increasing audience of streaming platforms sought to meet the affective demands through shared consuption experiences mediated by digital platforms.