Abstract
This work aims to understand the role that press office have and relate it with the importance of the social network, LinkedIn in press office tourism strategies. As such, a study case that involves eight brands related to cruises has been developed: Celebrity Cruises, Royal Caribbean International, Norwegian Cruise Line, Carnival Cruises, Princess Cruises, Holland America Line, MSC Cruises e Costa Cruises. In this way, we want to understand the impact that communication has on social media, especially on LinkedIn and on his mission. With this study, we conclude that LinkedIn is used as a platform of networking, marketing and public relations of people and companies, and denotes an increasing popularity.
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