Abstract
In this article, we investigate the discourse of Veja magazine on the “battle” with obesity to achieve a thin body, seen as the ideal, and what effects the way the covers trigger the speech delivered on the body fat. To this end, we selected the corpus of analysis covers two of Veja magazine. Our text is grounded in theoretical and methodological devices of FrenchDiscourse Analysis. In this field theoretical discourse, understood as “structure and event,” lies in two dimensions: the linguistic and socio-historical. Therefore, its interpretation cannot ignore the discursive memory.
Highlights
In this article, we investigate the discourse of Veja magazine on the “battle” with obesity to achieve a thin body, seen as the ideal, and what effects the way the covers trigger the speech delivered on the body fat
Nosso texto está embasado nos dispositivos teórico-metodológicos da Análise do Discurso (AD), de orientação francesa, que nos possibilitam produzir saberes capazes de fazer refletir, inquietar através da análise dos discursos disseminados pela mídia na sociedade
A matéria central apresenta ao leitor, que busca uma fórmula ideal para emagrecer, os novos remédios como “uma esperança a mais para os gordos decepcionados com os resultados das dietas e dos exercícios”
Summary
We investigate the discourse of Veja magazine on the “battle” with obesity to achieve a thin body, seen as the ideal, and what effects the way the covers trigger the speech delivered on the body fat. O saber científico, na dimensão estética, serve como uma forma de conformar os corpos na sociedade e enquadrá-los em um padrão de normalidade dominado pelo discurso midiático, que se apropria do discurso científico veiculado nas revistas.
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