Abstract
ABSTRACT: With the rapid development of industrialization and urbanization, returning-home entrepreneurship has received increasing attention from social and academic circles. This paper adopted the method of descriptive statistics to analyze the current situation, and the process by which entrepreneurs in the returning-home entrepreneurship ecosystem participate in the development of entrepreneurial opportunities from two dimensions: resource acquisition and institutional support. This research adopted the method of social network analysis to explore the mechanism of opportunity development of each subject of the returning-home entrepreneurship ecosystem. The results showed that during the opportunity development of returning-home entrepreneurship, all the subjects in the returning-home entrepreneurship ecosystem participated with their own resources and capabilities and jointly promoted the development of opportunities. During the development of these opportunities, each subject in the returning-home entrepreneurship ecosystem participated in different ways and with different emphases. This paper enriched the integration research of returning-home entrepreneurship theory and innovation ecosystem theory, and provided a reference for realizing rural revitalization and promoting regional economic development.
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