Abstract
The following article analyzes a series of publicity initiatives launched in the US by the Getulio Vargas government (1930-45), and particularly the authorities linked to the Ministry of Foreign Affairs and the Ministry of Labor, Industry, and Commerce, upon the perception of Brazil’s lack of visibility abroad. The aim of these initiatives was to create a climate which would foster Brazilian interests, whether in terms of trade – with a focus on the expanding of export guidelines, affected by the 1929 crisis – or politics, as a weapon in the struggle with Argentina for regional leadership. To this end, a range of bodies sought to promote Brazil in the US, including diplomatic representatives, foreign information bureaus, sections of the National Coffee Department, and committees from the National Treasury, among others. This article analyzes the initiatives rolled out by the Brazilian Foreign Information Bureau in the spreading of publicity on Brazil in the United States, mainly by means of the publication of Brazil Today magazine.
Highlights
Una vitrina en la Fifth Avenue: La actuación de la oficina de informaciones brasileña en los EE
Setting up showcase on Fifth Avenue: The workings of the Brazilian information bureau in the US from 1935 to 1945 Abstract The following article analyzes a series of publicity initiatives launched in the US by the Getúlio Vargas government (1930-45), and the authorities linked to the Ministry of Foreign Affairs and the Ministry of Labor, Industry, and Commerce, upon the perception of Brazil’s lack of visibility abroad
A percepção de “derrota” na política de propaganda externa do Brasil, expressa por autoridades no período pós Estado Novo, pareceu ter convencido diplomatas e demais autoridades governamentais (a exemplo do Embaixador Amaral Peixoto) a desmontarem a estrutura de propaganda brasileira herdada do governo Vargas.[51] Consequentemente, os escritórios de propaganda no Exterior foram revogados em 1961.52 Com o fim desse órgão e já com outros propósitos, coube ao Itamaraty planejar e executar toda a atividade de propaganda brasileira
Summary
Una vitrina en la Fifth Avenue: La actuación de la oficina de informaciones brasileña en los EE. Este artigo analisa a atuação do Escritório de Informações Brasileiras no Exterior na difusão da propaganda do Brasil nos EUA, principalmente por meio da publicação da revista Brazil Today.
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