Abstract
The means of producing, distributing and consuming recorded music have been quickly changing since the end of the 20th century. Many investigations in different areas of the Human Sciences aimed at explaining and interpreting these means. The present article takes as its empirical object a work contract of “onerous assignment of fixed interpretation” made between a Brazilian musical artist, Joao do Vale, and a big record label, CBS, in the 1980s. It shows how this juridical document, which is an institutional form of specific social bonds, reveals the strategy of a hegemonic business model of distribution in that period and how the dispositions of the agents involved in that process adjusted perfectly to that order. The text builds on the hypothesis that the conclusion of this sales contract shows the mark and domination of the phonographic field, of its organization and its functioning, considering bot the label and the artist. Keywords: popular artist, phonographic market, major labels, work contract, artistic careers.
Highlights
The means of producing, distributing and consuming recorded music have been quickly changing since the end of the 20th century
Em diferentes áreas das Ciências Humanas, dedicaram-se a explicá-las e interpretá-las
Como mostra Simmel (1983), os vínculos sociais, para se manterem, institucionalizam-se, cristalizam-se em monumentos, objetos, práticas e processos os mais distintos, um contrato de trabalho pode precisar aquilo que tomo como hipótese, isto é, a eficácia da organização e o domínio sobre a produção, circulação e consumo das obras no mercado fonográfico, agindo tanto sobre o comprador quanto sobre o vendedor envolvidos nesta relação de troca, evidenciam-se na conclusão deste contrato de venda, apontando para interesses convergentes empenhados na manutenção e reprodução das crenças que alimentam o funcionamento deste campo da produção artística
Summary
The means of producing, distributing and consuming recorded music have been quickly changing since the end of the 20th century. Este artigo toma como objeto de análise um contrato de trabalho, de “Cessão onerosa de interpretações fixadas”, estabelecido no ano de 1981, entre um artista da música popular brasileira, João do Vale, e uma major, a Discos CBS Indústria e Comércio Ltda.
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