Abstract
ABSTRACT A study was conducted among major nude recreation facilities in the United States to develop a profile of patrons and assess their overall attitudes toward this form of recreation. Structured questionnaires were administered in 10 randomly selected facilities around the country and filled out by patrons in these facilities. Overall, 422 complete questionnaires were received for analysis purposes. Findings revealed that nearly 35 percent of the respondents visited nude recreation facilities at least once every two weeks and almost half of them visited at least once a week. The findings show that nude recreation is a favored form of recreation among the respondents. The study also shows that individuals who engage in nude recreation are, for the most part, Middle and Upper-Middle class Caucasians who are well educated, fun-loving, family-oriented, physically and emotionally healthy people. As the general public becomes more accepting of nude recreation, marketers should give more consideration to this growing homogeneous market segment.
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