Abstract

Low-carbon product design is an important way to reduce greenhouse gas emission. Customer collaborative product innovation (CCPI) has become a new worldwide product design trend. Based on this popularity, we introduced CCPI into the low-carbon product design process. An essential step for implementing low carbon CCPI is to clarify key low carbon requirements of customers. This study tested a novel method for perceiving key requirements of customer collaboration low-carbon product design based on fuzzy grey relational analysis and genetic algorithm. Firstly, the study considered consumer heterogeneity, allowing different types of customers to evaluate low carbon requirements in appropriate formats that reflected their degrees of uncertainty. Then, a nonlinear optimization model was proposed to establish the information aggregation factor of customers based on the genetic algorithm. The weight of customers was obtained simultaneously. Next, the key low carbon requirements of customer were identified. Finally, the effectiveness of the proposed method was illustrated with a case related to a low carbon liquid crystal display.

Highlights

  • With the continuous growth of the global population and economic scale, environmental problems caused by the use of energy are constantly recognized by people

  • Scientists have confirmed that rising atmospheric carbon dioxide (CO2 ) concentrations will bring about global climate change [1,2,3,4,5]

  • To verify the validity of the developed method, the Technique for Order of Preference by Similarity to an Ideal Solution (TOPSIS) [65] and the VlseKriterjumska Optimizacija I KompromisnoResenje (VIKOR) [66,67] were compared with the methods proposed in this study

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Summary

Introduction

With the continuous growth of the global population and economic scale, environmental problems caused by the use of energy are constantly recognized by people. Scientists have confirmed that rising atmospheric carbon dioxide (CO2 ) concentrations will bring about global climate change [1,2,3,4,5]. Many developing and developed countries use low-carbon products to achieve the long-term goal of reducing carbon dioxide emissions. Wide customer use of low-carbon products is an important way to reduce carbon emissions. The use of low carbon products is an important means to reduce carbon dioxide emissions and promote public health. Low carbon preference of customers is an important index for enterprises to design low carbon products. If low carbon products do not consider consumer preferences, the market demand rate will be reduced, which restricts the promotion of low carbon products. Perceiving key requirements of customer collaboration low-carbon product design is crucial to protect

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