Nove paradigme trgovinskog menadžmenta u funkciji unapređenja prodaje

Abstract

Financial Starting from general position that the sale of one of the key functions in the organizational structure of enterprises, the increasing demands that are placed before the management of sales, contributed to the professionalisation of the strong business and marketing functions. In accordance with the method of business marketing, sales coordinates the efforts of vendors to the needs of customers and shows customers that vendors are ready and willing to meet their demands. Sales is a profession that is not easily overcome. At its most complex level, it involves learning skills that involve concepts and principles' psychology sociology communication, management, economics and marketing, which means the behaviorist approach to sales activities of companies.