Abstract
This paper focuses on live streams as interactional phenomena from an ethnomethodology and conversation analysis (EMCA) perspective. It discusses how streamers and viewers manage attention and engagement and how noticing-based actions constitute a powerful and crucial resource to produce and display these, finely tuned to the asymmetric communicative affordances of live streams, which, in the case of expository live streams, enact a streamer on display for the perceptual consumption of remote viewers. It discusses how streamers and viewers may produce noticing sequences and noticing-based sequences. It also discusses how the orientation towards noticing in expository live streams may become contagious and lead to a ‘noticing effervescence.’
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