Abstract

The effective human resource management (HRM) practices and the corporate social responsibility(CSR) would enhance the competitiveness of enterprises. But the mechanism of the above factors on the competitive advantage(CA) was still unknown. And the mechanism of the HRM and CSR was unknown too. The article introduced the organizational citizenship behavior(OCB). Through empirical study, the article found that:the CSR had the positive influence on the CA, and the CSR had no direct influence but indirect influence on the CA through the OCB. The HRM practices had the positive influence on the CA by direct influence and indirect influence through the OCB. And The HRM enhanced the OCB at the same time. The OCB culture enhanced the CA too. Yet there was no clear role of path between The HRM practices and the CSR.

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