Abstract

In this presentation, an effort is being made to understand clearly the role of the development/solidarity managers in bringing about genuine social transformation that will lead to sustainable development. Organizations of the 21st century can no longer limit themselves to producing and marketing products or services without any concern for the impact they make on society. If they want to be trusted by their customers, employees and the public at large, they have to be more socially responsible. They need to deploy professionally trained development/solidarity managers within the basic hierarchy of the organization to handle social issues competently, so that it a makes meaningful impact. When all the forces-the government, the voluntary sector, the management institutes and the corporate sector pool their resources together and address the needs and problems of these poor people, then only the sustainable development of any developing country will take place.

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