Not Only Whites: Racial Priming Effect for Black Faces in Black People

Abstract

Black people are widely negatively stereotyped. The presence of unconscious stereotypes can be effectively assessed with the administration of “racial priming tasks.” An ethnically diverse group was subjected to a priming paradigm to test whether racial cues could bias the identification of target objects. Participants were asked to categorize objects (either as dangerous or nondangerous) after the presentation of Black/White faces as primes. Results show that both Black and White participants were faster in categorizing dangerous objects when primed with Black faces compared to the control condition (i.e., scrambled faces). One possible explanation for this effect is that Black faces are generally associated with a feeling of danger, which ultimately leads to faster responses.