Abstract
This study attempts to examine Norwegians' preferences for U.S. lodging facilities through a segmentation approach. In an effort to determine Norwegians' lodging choice preferences, a series of focus group surveys was conducted. With the information obtained from the focus group surveys, a survey questionnaire assessing Norwegians' lodging preferences was developed. One hundred sixty-nine useful questionnaires collected from various on-site surveys were analyzed in the study. A non-hierarchical cluster technique was used to group the respondents into mutually exclusive clusters. Two clusters labeled as Frugal Visitors and Extravagant Guests emerged from the analysis. In the conclusion, marketing implications and limitations of the study are discussed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
