Norm enforcement on and of Reddit: Rules of engagement and participation

Abstract

The social platform Reddit hosts a set of communities that denounce offensive behavior, invoking scrutiny and shame on (categories of) individuals. Despite varying in their targets, they all promote actionable content to an audience who can view, share and comment on it. These groups allow a global public to air grievances, enabling both accountability and abuse. Following high profile scandals, Reddit routinely sanctions and purges problematic ‘subreddits’. As a matter of self-preservation, subreddits that watch over the public also maintain heightened scrutiny of their own members. Group rules and other prescriptive texts are a means to instill this scrutiny among a broader audience. In analyzing rules and other content management practices in 68 shaming based subreddits, this paper considers how these groups temper platform-based denunciation.