Non-price competition in the regional high-rise construction market

Elena Ganebnykh,Irina Polyakova,Ekaterina Gurova,Tatyana Burtseva,D Safarik,Y Tabunschikov,V Murgul

doi:10.1051/e3sconf/20183303046

Elena Ganebnykh, Irina Polyakova + Show 5 more

Open Access

https://doi.org/10.1051/e3sconf/20183303046

Copy DOI

Abstract

The article analyzes the market of high-rise residential construction in the city of Kirov (Russia). A minimal significance of price factors has been revealed in the process of the market analysis. This suggests that a lower price does not guarantee an increase in consumer demand. Thus, factors of non-price competition are of great importance in the market in question. The expert survey has identified the factors of non-price competition which influence consumer perceptions. A perceptual map has been constructed on the basis of the identified factors by means of the factor analysis to determine the positioning of each high-rise building relative to the consumer requirements. None of the high-rise residential buildings in the market in question meets the consumers’ expectations of an “ideal facility”.

Highlights

In Russia, a high-rise building is traditionally considered to be a structure of 75 meters high or having more than 25 floors [1]
Mass construction of high-rise civil structures began in Russia in the middle of XX century, and it later spread to industrial and engineering construction [3]
The research data summarizes the results for the entire real estate market, without segmenting it; they do not describe the high-rise construction market separately

Summary

Introduction

In Russia, a high-rise building is traditionally considered to be a structure of 75 meters high or having more than 25 floors [1]. In foreign countries, structures between 35-100 meters high or having 12-39 floors are referred to as high buildings according to Emporis Standards [2]. Most high-rise buildings were erected mainly in Moscow and St. Petersburg for many years without being built in other regions of Russia. Construction of high-rise buildings in cities with relatively small population is mainly determined by fashion. Urban density of such cities often results in infill construction of high-rise buildings in the city center, which is explained by an increased demand for housing in these parts of a city

Objectives

Methods

Results

Discussion

Conclusion