Abstract

The paper Chinese Women's News has been running the column Everyone Discuss the Image of Women in Commercials for more than two months now. The views expressed are basically of two kinds. Among the first are expressions of concern about the social status and state of existence of modern women and the belief that the images of women in commercials generally present females as dutiful wives and good mothers or as flower vases and ornaments. The second kind maintains that the images of women in today's commercials basically conform with conditions in China and with social culture in its current stage. I tend toward the latter view, although I cannot say I am pleased with the manner of debating of its proponents who indulge in sarcastic argumentation and tend to be arrogant when they believe they have made a point.

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