Abstract
Neuro-Linguistic Programming (NLP) is a set of tools for psychotherapeutic methods. NLP is a way of establishing a connection between the individual and his subconscious. The methods of NLP belong to the highest logical levels of the mind. Such values lie deep within the consciousness, they are not always clear and accessible to humans. Through NLP we can influence our thinking. This means that it is possible to control ourselves. NLP also allows to influence other people. The knowledge of NLP techniques can give a person unlimited power. These techniques affect both the individual and the crowd. This method helps people modify and code behavior, programming, for the purpose of regulating, programming and reforming behavioral models. In the article, we have studied the features of implementing NLP metaprograms at the linguistic level of the pre-election slogans of the political parties of Armenia, revealing the power of influence of these messages.
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