Abstract
Today, niqab has become a discussion everywhere due to various internal and external factors. Niqab according to Cambridge Dictionary is a piece of cloth worn by some Muslim women to cover the whole face except the eyes. It was popular before Islam came. The Prophet did not forbid using it nor recommended it. A number of Islamic law experts have different opinions about niqab. In its development, niqab has different functions, some tends to be religious some to be simply dress and make up and other to hide from men’s gaze. The goal of wearing niqab is not even personal decision but institutional policy too. From that reasoning we know that using niqab is not single entities, because it has different backgrounds too. This paper is an elaboration of developing texts about niqab, the experience of its users and market trends or fashion models that make niqab performance in Indonesia different from the general. This is where the value of religiosity, consumerism and freedem express of dress. But does anyone benefit from this smelter? including the cultural and social political situation that surrounds it. The method on this research is descriptive qualitative. To get depth information, the writer interviewed women’ students of UIN Syarif Hidayatullah Jakarta and the female ulama of Pesantren (Islamic Boarding School).
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