Abstract
This study explores the relationship between nihilism and modern consumption concepts, analyzes the manifestation of nihilism as a philosophical viewpoint in modern society, and its impact on individuals’ search for meaning. By examining the origins, representative thinkers, and modern theories of nihilism, this article further reveals how nihilism affects modern consumer culture, leading individuals to feel lonely and alienated and lose meaning in their consumption behavior. The study also discusses philosophical strategies to address nihilism, proposing ways to make modern consumer behavior more meaningful and valuable through creating meaning, accepting nothingness, and strengthening community relationships. Finally, this study emphasizes the importance of nihilism in understanding modern consumer culture and calls for further philosophical exploration of it.
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