Nietzsche in The Office: the aesthetic justification of capitalist realism

Abstract

ABSTRACT In this paper, I provide an interpretation of the American mockumentary-styled sitcom, The Office (2005–2013), as an instance of what Nietzsche calls an “aesthetic justification” of life. The Office offers an aesthetic justification of the life of lower-tiered North American white-collar workers under neoliberalism. The Office performs this function via an implicit endorsement of what Mark Fisher (2009) calls capitalist realism, or the idea that “it’s easier to imagine the end of the world than the end of capitalism.” I focus on an illuminating scene in episode 16 of Season 3, “Business School” (2007), that exemplifies this especially well. The argument is that The Office orchestrates an aesthetic justification of those aspects of our existence that cannot be justified morally under capitalism, for example, precarity, ruthless competition, and so on. In Section I, I outline Nietzsche’s conception of aesthetic justification. In Section II, I discuss the major themes of The Office, highlighting their resonance with the concerns and experiences of the workforce. In Section III, I bring these together in a Nietzschean analysis of the “Business School” scene. Finally, in Section IV, I close by offering some open-ended but critical reflections on this analysis via Adorno and the Frankfurt School.