Nicaragua's Buen Vivir: a strategy for tourism development?

Abstract

ABSTRACT Although often framed as an emerging anthropocenic socio-ecological imaginary, the Latin American paradigm of Buen Vivir has provided a broad base of support for tourism development in the region. This article focuses on Nicaragua's Buen Vivir, a national development campaign entitled “Live Clean, Live Healthy, Live Beautiful, Live Well” (called Vivir Bonito, Vivir Bien) The campaign was launched in 2013 as a multi-pronged approach to integrated development in distinct areas including employment, public health, waste management, education, urban aesthetics and national pride. However, it has also had the effect of opening up opportunities for tourism development not only in the capital city of Managua but also alongside other mega-projects such as the planned interoceanic canal. This article draws upon the example of Vivir Bonito, Vivir Bien to illustrate the variety of tourism development strategies currently emerging at the intersection of a left-turn toward Socialism of the 21st Century and Buen Vivir in Latin America, on the one hand, and a post-neoliberal context in which political economic projects of the past continue to leave their mark.