Abstract
Non-Fungible Tokens (NFTs) are transforming professional sports by redefining fan engagement, ownership, and investment. Utilizing blockchain technology, NFTs ensure unique, verifiable assets that range from digital collectibles to fractional ownership stakes in teams. This paper explores the various applications of NFTs in sports and discusses how their integration into sports markets signifies a shift towards digital transformation, enhancing fan experiences, and introducing new revenue streams. Despite their potential, NFTs also pose regulatory and ethical challenges that must be carefully navigated to ensure sustainable growth in the industry.
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