NEWS TREATMENT ON THE PADMA BRIDGE INAUGURATION: A STUDY ON GLOBAL MEDIA PERSPECTIVE

Abstract

The Padma Bridge inauguration, a landmark infrastructure project, has garnered significant attention from media outlets worldwide. This study delves into the diverse global media perspectives surrounding the inauguration of the Padma Bridge. The study's main objective is to evaluate and quantify the global media coverage of the Padma Bridge's inauguration on June 25, 2022 with a focus on how the international media views the event. About 40 news articles from various globally famous news media were chosen to be used in the study's qualitative and quantitative analysis. This study attempts to move forward with data gathered from various international news media through purposive sampling by using Google Search Engine Customization from June 24 to 30, particularly the 25th, which is the date of Padma Bridge's inauguration searching by using keywords like ‘Padma Bridge inauguration related news coverage in global media’. By employing a comprehensive content analysis approach, this study examines how the event was covered by media outlets across the globe. Findings reveal that media treatment of the Padma Bridge inauguration varies significantly based on geographical location, political affiliations, and cultural factors. While some media outlets highlighted the inauguration as a symbol of economic progress and regional connectivity, others critiqued the project's cost and environmental impact. The chosen reports' most focused subject, as shown through analysis is Bangladesh's potential and audacity to fulfill its’ people’s dream. Additionally, it provides insights into the complex interplay between media, politics, and public perception of major infrastructure projects. This study also contributes to the fields of media studies, international relations, and infrastructure development, shedding light on the intricate dynamics that influence global media coverage of significant events like the Padma Bridge inauguration.