Abstract
Unlike the ABC, in commercial radio advertising and audience ratings are interdependent. Each commercial station aims to win specific audiences. To do so, Brisbane commercial stations choose their music selectively for their audience. This study looks at market segmentation. It examines these stations selection of news items for their particular audience, and the relationship between audience, news selection and news language.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
