Abstract
This paper argues that the widely noticed increase in news reports about news management, government publicity and media relations must be seen as a logical outgrowth of a new, modernized and media-centred approach to policy-making and campaigning. It offers a systematic introduction to the concepts of media politics and metacoverage, develops a theoretical model to examine their relationship and applies it to the political communication dynamics of Great Britain. This paper breaks new ground in two respects: it broadens our understanding of what counter-measures media professionals take in response to political news management, and it lays out a comprehensive theoretical scheme of how the mediatization of politics leads to a mediatization of political coverage.
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