Abstract

This study examines how a Third World audience perceives the credibility of development news. This problem arises from the debate over UNESCO's New World Information and Communication Order (NWICO). A model of news media credibility is employed to test whether a Third World audience sees differences between development news and independent news in terms of fairness/balance, believability, penetration of community problems and accuracy. In a probability sample in Mauritius (N=502) development-type news on TV was rated higher than news in a “free” press on fairnessfoalance, but other credibility dimensions were not significantly different for the sample as a whole. Higher levels of education are associated with newspaper use. When separated by media use, the sample showed newspaper readers perceive significant differences in fairness/balance and believability between media, but TV news viewers do not. The data suggest part of the news audience sees - and cares about - the difference in state-influenced deve...

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