Abstract
The paper is devoted to the analysis of new words of mediaculture of modernity. The trends observed in the language of the media, make it possible to draw conclusions about the current situation not only of Russian media-culture, but also about the state of our media culture in Russia. For analysis, we used the “Dictionary of Newest Foreign Words (end of XX - beginning of XXI century)” edited by E.N. Shagalova, containing more than 3000 words and phrases. In this article, using the analysis of new words that have appeared in the mass media in recent years, we indicated the presence of several trends: the commercialization of the media or the active participation of advertising discourse in the discourse of the media; further differentiation in the forms and methods of work of media specialists; the increasing influence of mass media on a person. Thus, in this article we draw the attention of media researchers to new realities in the profession, and in addition, we argue that today the study of the media is interdisciplinary, integrating approaches of various sciences, and has a wide search area.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
