Abstract
This paper argues that Canada's National Film Board (NFB) is moving away from its commitment to Aboriginal media production to focus on its global reputation as a leader in digital media. A case study of animated short films from the 2009 ‘Vistas’ series by Aboriginal film-makers highlights the NFB's changing priorities. Made for the 2010 Vancouver Olympics, this series of films is decidedly apolitical in comparison to other Aboriginal films made at the NFB. Rather than facilitating cultural regeneration or challenging national identity, as did the films of the Indian Film Crew in the 1960s, the Vistas series serves to commodify Aboriginal culture and promote Canada as a cosmopolitan destination for businesses and tourists.
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