Abstract
Using Canada’s National Film Board (NFB) as a case study, this paper highlights a paradigm shift in media policy away from supporting diverse content in favor of new digital formats. Historically the NFB has supported Aboriginal media production as a hallmark of the institution’s founding commitment to representing Canada’s people and culture. However, in recent years the institution has shifted its focus to digital technologies and interactive productions. This research is rooted in both a quantitative and qualitative examination of NFB official reports and related press coverage. The examination demonstrates a decrease in emphasis on Aboriginal production and an increase in attention to new technologies.
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