Abstract
We build on strategic choice theory to predict 1) that specific innovativeness impacts new venture financial performance, 2) that a high degree of digital entrepreneurship enhances this effect by providing more room for strategic choices, and 3) that female entrepreneurs make better use than male ones of the opportunities offered by a high degree of digital entrepreneurship. We confirm our hypotheses using primary data from Ghana and Vietnam. We conclude that strategic choices among new ventures yield best results if bounded by prior strategic choice and specific innovativeness, enabled by a high degree of digital entrepreneurship, and enacted by women.
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