Abstract
Throughout the 1980s, the travel industry has undergone rapid technological change - the introduction of interactive videotex by over 80% of the retail travel agencies is just one example - and this trend is likely to continue well into the 1990s. This article reviews some of the main technological developments in the travel industry and considers various trends in terms of their opportunities and threats. The role of technology as part of the strategy of some principals and agents in their attempt to gain and sustain a competitive advantage is discussed. Finally, projections are made of some possible technological developments in the 1990s which open up opportunities for the future.
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