Abstract
This study examines the use of new technologies such as hyperlinks and multimedia features in Chinese journalists' blogs on newspaper websites, exploring the interactivity between readers and j-bloggers through readers' comments and j-bloggers' responses. The study shows that there is a positive correlation between the use of hyperlinks, videos and pictures with reader comments, indicating that the use of these features sparks a better dialogue with readers. The shift in the model of communication between journalists and readers through j-blogs in China changes the traditional concept of gatekeeping, providing broader implications for the flow of free information in China's controlled media environment.
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