Gender differences in Chinese journalists' blogs

Abstract

The explosion of Internet users and j-bloggers in mainland China makes Chinese j-blogs an area worthy of examination. This study focused on the gender differences in Chinese journalists' blogs. The study found that female j-bloggers were more likely to write about lifestyle issues and use the diary-like and rumor-mill formats, while male j-bloggers were more likely to discuss hard news topics and use the opinion column format. In addition, female j-bloggers in China were more likely to receive and respond to reader comments than male j-bloggers. Traditional social norms for gender may have influenced the content and format of Chinese j-blogs.