Abstract
Research on new product development (NPD) has led to tools, methods, models, and frameworks that enable researchers to develop better products. However, a comprehensive review of the methods, models and frameworks related to NPD is lacking. This literature study aims to identify research trends, methods, and frameworks used in NPD between 2010 and 2019. A systematic literature review is conducted by developing a structured research protocol. An analysis of 50 selected papers shows that research on NPD can be categorized into 15 conceptual papers, six review papers, 28 case studies, and one survey paper. This paper provides an overview of each tool and presents future research opportunities. This paper concludes that future research can be directed toward combining several methods to design products that satisfy consumer desires with shorter design times, aspects of NPD collaboration, and aspects of changing consumer preferences.
Highlights
At present, the products desired by consumers are increasingly diverse, both in terms of technology, product size, product quality, feature completeness, durability, and environmental aspects
An analysis of the 50 selected papers shows that New Product Development (NPD) research can be categorized into 15 conceptual papers, six paper reviews, 28 case studies, and one survey paper
We presented a comprehensive literature review on several tools and methods used in NPD
Summary
The products desired by consumers are increasingly diverse, both in terms of technology, product size, product quality, feature completeness, durability, and environmental aspects. Product design needs to pay attention to customer needs, consideration of the user's environmental aspects, and feelings. New Product Development is characterized as the way toward changing outstanding market opportunities into a beneficial product available to be purchased, for the most part comprising of an arrangement of steps wherein organizations can utilize them to accomplish commercialization objectives [1]. The New Product Development (NPD) process contains six phases: started arranging, idea generation, system-level structure, point by point setup, testing and refinement, and product improvement. The idea advancement stage is the most significant stage that does not just affect the downstream exercises of the whole process yet essentially impacts the NPD's general accomplishment. The idea advancement process incorporates a few delegate exercises: (1) distinguishing customer needs, (2) conceptualization, (3) idea determination, (4) cost investigation, (5) model testing, and (6) benchmarking examination
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