Abstract
As the cost of new product development increases, pressure to make the best use of available technology continues to grow. This applies just as much to large firms trying to recoup investment in Ft and D as to the smaller firm endeavouring to maintain a balanced portfolio of new products. One answer to the problem may be technology licensing and research currently being carried out at Bath University, and funded by the Leverhulme Trust, suggests that this is an area in which small and medium sized firms are becoming increasingly active.
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