Abstract
The article is devoted to the analysis of changes in the communication processes of the late XX - early XXI centuries, reflecting the powerful impact on the real life of modern mass media, the problems associated with understanding media text in the condition of Mass Media convergence, clarifying the role of the Mass Media in forming society and individual recognition and how far their influence extends on modern man.
Highlights
Media text can be viewed, firstly, as a text “in the universal, classical meaning of this concept”
The specificity of a media product associated with a change in the status of a classic work is primarily determined by the external conditions of its existence:
“Secondary text” - texts of mass communication differ from other types of texts in that they use, systematize and shorten, process and formulate all other types of texts that are considered
Summary
Media text can be viewed, firstly, as a text “in the universal, classical meaning of this concept” (B.Y. Misonjnikov), and secondly, as a unique type of text - in contrast to texts from other spheres of communication ), thirdly, as an aggregate product of mass communication - the texts of. A lot of people write that the features proposed in linguistics are insufficient for explaining texts that function in mass communication. Criteria such as the form of the text's existence, the verbal nature of the text, the completeness of individual works, authorship, and the mandatory presence of a title or super-phrasal unity are contested
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