New Metaphorical Models in Modern Sports Discourse

Abstract

The cognitive and linguocultural aspects of metaphor implementation in Russian linguoculture are considered on the basis of figurative words and expressions in sports discourse. The novelty of the study lies in revealing the fact that more and more new conceptual areas are involved in presenting sporting events and building communication with reader: various terms of IT technologies, the world of TV series and computer games, while new stable systems of comparison begin to form: “sport” — “virtual computer world”, “sport” — “series”. The relevance of the study is confirmed by the use of terms from computer games and TV series that help to form an assessment of events or persons in the world of sports. It is noted that the study of metaphors is of great importance not only for the study of various types of discourse, but also for understanding the algorithms for mastering the picture of the world. At the same time, it is recognized that the main regular metaphors of sports discourse are based on the interaction of such conceptual areas as “sport” — “war”, “sport” — “show”, “sport” — “labor”. It is clarified that the focus of this article is on new conceptual areas that enrich and expand human understanding of sports