Abstract
This article explores the role of state in administering an effective cultural policy to cultivate the gaming industry in Asia and in shaping popular media in a global context. Theories of globalisation have focused on the dominance of transnational companies in fostering today's global politics as well as new world information order. This article explains the historical context of cultural policy in South Korea and Singapore. Online game industries in the two countries show different levels of state involvement. While state and local companies in South Korea serves as significant actors in shaping the dynamics of the local industry, in Singapore state and multinational companies play pivotal roles in the development. By focusing on these two divergent locations, this article aims to demonstrate the significance of localisation in determining online gaming industries globally.
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