Abstract
In recent years, increasingly advanced technology infrastructure leads to an extraordinary growth of Internet users. By virtue of the explosive growth of the entire Internet industry, the online game industry has shown a rapid development trend, and the overall user scale of online games continues to expand. Meanwhile, the online game industry becomes a good investment market for investors to operate in. This article uses Blizzard as an example to analyze its investment value. Besides, the future trend of the video game industry is analyzed by using the SWOT-model and forecasting calculation data. The result shows that based on the current development of the game industry environment and the same companies in the game industry, Activision Blizzard will have a steady increase in profits in the future. Therefore, it is worth being invested.
Highlights
In recent years, increasingly advanced technology infrastructure leads to an extraordinary growth of Internet users
The Asia-pacific region will continue to be the fastest-growing region, contributing $24.9 billion, which accounts for 59 percent of the total $42.2 billion growth in the global gaming market over the three years
This study uses Activision Blizzard as an example to analyze the benefit of investing video game and the development trend of the video game industry
Summary
The development of video games has entered a period of sophistication. Online game platforms and the quality of games have been constantly improved with the global development of the Internet, and upgrading of computers, smart-phones, tablets as well as other electronic devices. The global game market experienced a sharp increase in the past decades. According to a report released by Newzoo in 2018, the global gaming market reached $137.9 billion, up to $16.2 billion from the previous year, and will continually increase to reach $180.1 billion by 2021[1]. The Asia-pacific region will continue to be the fastest-growing region, contributing $24.9 billion, which accounts for 59 percent of the total $42.2 billion growth in the global gaming market over the three years. The consequent result of this can lead to a great loss to the company. In this respect, it is difficult to tell the pros and cons of investing capital in the video game industry. This study uses Activision Blizzard as an example to analyze the benefit of investing video game and the development trend of the video game industry
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