New Meanings and Modalities of Sport in the Context of the Development of Biomedicine

Abstract

The article considers the process of formation of new meanings of sport in connection with the development of biomedical technologies. It is shown that in the context of the growing trend of commodification of sports the meanings can closely correlate with the search for an “invisible” doping that provides an increase in performance in sports. At the same time, the development of biotechnologies makes it possible to manifest new modalities of sport, focused not so much on achieving high results, but on the value of participating in sports activities. An example of this is sport for organ transplants, which embodies the understanding of sport as a non-pragmatic game and cooperation. Based on the results of the study, a conclusion was made about the evolution of the meanings of sport and its contingent nature.