Abstract
Na Ngam, situated in the Chi River Basin, boasts rich water resources and notable geological features like the Chi River, Yang River, and Chi oxbow lake. These elements significantly influence local cultures, traditions, temples, and agricultural products. The area's identity is encapsulated in its slogan highlighting its agricultural wealth, educational an d healthcare development, Buddhism conservation, and traditional festivals. Utilizing Participatory Action Research (PAR), Asset-Based Community Development (ABCD), and SWOT analysis, the Na Ngam 101 project aims to enhance tourism by integrating cultural, geotourism, and gastronomic aspects. This model promotes local culture, community income, and environmental conservation, fostering sustainable regional development.
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